
You’ve installed WordPress and maybe watched a quick YouTube tutorial. Now you’re looking at the dashboard, and it all seems confusing.
The block editor reminds you of a Word document. The theme you chose doesn’t match the demo. You have a vision for your site, but you’re not sure how to make it happen.
Most guides don’t mention this: using WordPress without a good page builder is like having a car without a steering wheel. You have the engine and the seats, but you can’t really control where you’re going. A page builder lets you place sections where you want, add new content, and style text or images. It gives you real control over your site’s design.
Elementor is a visual drag-and-drop page builder for WordPress that solves this problem.
More than 10 million websites use Elementor, from small freelance portfolios to large WooCommerce stores with thousands of orders each month. It’s not just about having the best features on paper. Most people find Elementor easy to understand within their first hour of using it.
This guide covers everything you need: what Elementor does, how to set it up, the differences between free and Pro, what it’s like to build your first page, and tips you won’t find elsewhere – like why some Elementor sites load in 1.5 seconds while others take 6. It’s updated for 2026 and includes Elementor’s new AI features that most guides haven’t mentioned yet.
Do You Actually Need Elementor? Or Is WordPress’s Built-In Editor Enough?
That’s a good question. WordPress introduced its own block editor, Gutenberg, in 2018, and it has improved a lot since then.
If you have a blog and mostly write text, Gutenberg will probably work well for you. It’s lightweight, built into WordPress, and you don’t need to install any extra plugins.
But if you need your site to look a certain way, like a business homepage, a services page with a custom layout, or a product landing page, Gutenberg can be limiting. It’s hard to design custom headers or footers, build pop-up forms, or create a WooCommerce product page from scratch. For more advanced visual sections like those on professional sites, you often have to write code or add several extra plugins.
Elementor gives you a live canvas where you can drag and move items and see the results right away. There is no need for a preview window, switching tabs, or guessing. What you see on the screen is exactly what will appear on your site.
Elementor vs. Gutenberg: Quick Side-by-Side
| Features | Gutenberg | Elementor Free | Elementor Pro |
| Live visual editing | Partial | ✓ Full | ✓ Full |
| Custom header/footer | ✗ | ✗ | ✓ |
| Popup builder | ✗ | ✗ | ✓ |
| WooCommerce builder | ✗ | ✗ | ✓ |
| Available widgets | ~30 | 40+ | 90+ |
| Templates library | Limited | 100+ pages | 300+ |
| Performance impact | Minimal | Moderate | Moderate |
| Best for | Blogs, simple sites | Business sites | Full custom sites |
What Elementor Actually Is
This is a WordPress plugin. Once you install it, editing pages is different. Instead of a document-style interface, you use a real design canvas. The left sidebar shows all your elements, and the right side displays the live page. You simply drag items over, and they stay where you place them.
There are three main building blocks:
Sections are the full-width rows you see on a webpage. For example, the hero banner, pricing table, and contact block at the bottom are all sections.
Columns divide a section into side-by-side areas. You might use one column for a photo and another for text, or three columns for a feature grid. You decide how to arrange them.
Widgets are content pieces such as headings, images, buttons, videos, testimonials, icon lists, countdown timers, and forms. You drag these into your columns.
That’s the whole system. Once you understand these three layers, building with Elementor becomes much simpler.
Before You Build: The Two Things That Actually Matter
Hosting is more important than many realize. As you design with Elementor, it creates extra CSS and JavaScript, making your site heavier than a basic WordPress setup. If you use cheap shared hosting with slow servers, your site will feel slow no matter what. Hosting with LiteSpeed servers manages Elementor’s workload much better than basic Apache hosting.
Your theme serves as your site’s foundation, which often causes problems. Many people choose a theme with many built-in styles, but Elementor still conflicts with it. The styles don’t match, things look off, and performance drops.
The best choice is to use the Hello Theme, which is Elementor’s official theme. It has no built-in design, loads in under half a second, and gives you full control over your site’s look. The Astra theme is another good option. It’s lightweight and works well with page builders.
Avoid feature-heavy, multi-purpose themes when using Elementor. These themes include design features you probably won’t use, and they only slow down your site.
How to Install Elementor (Step-by-Step)
Takes about two minutes:
- Log in to your WordPress dashboard
- Go to Plugins → Add New
- Search “Elementor”
- Click Install Now on Elementor Page Builder
- Click Activate
- Run the brief setup wizard – enter your site type and name
That’s the free version. If you’re upgrading to Pro, buy your license at elementor.com, download the zip file, then go to Plugins → Add New → Upload Plugin and upload it. After activating, connect your license through the Elementor menu in your dashboard.
Building Your First Page
Go to Pages → Add New in WordPress. Give the page a title. Then click Edit with Elementor.
The editor opens. Blank canvas on the right. Widget panel on the left.
Don’t start from nothing. Click the folder icon at the top of the canvas to open Elementor’s template library. There are 100+ full-page templates and over 300 section blocks – layouts for hero sections, about pages, pricing tables, testimonials, contact sections, you name it.
Pick something close to what you need. Click insert. Then replace the placeholder text and images with your own. This alone saves hours.
If you want to build from scratch, click the blue + button to add a Section, choose your column layout, then drag widgets from the left panel into your layout. Click on any element to edit its content, style (colors, fonts, spacing), and advanced settings (margin, padding, animations, CSS).
Free vs. Pro – What’s the Actual Difference?
The free version works well and lets most people create a solid business website. However, it does have some real limitations.
| Feature | Free | Pro |
| Page builder (drag & drop) | ✓ | ✓ |
| 40+ widgets | ✓ | ✓ |
| 100+ page templates | ✓ | ✓ |
| Theme Builder (custom header/footer) | ✗ | ✓ |
| WooCommerce Builder | ✗ | ✓ |
| Popup Builder | ✗ | ✓ |
| Form Builder | ✗ | ✓ |
| 90+ total widgets | ✗ | ✓ |
| 300+ templates | ✗ | ✓ |
| Elementor AI tools | Trial only | Included trial + add-on |
| Price | Free | From ~$59/year |
The Theme Builder is usually what pushes people to upgrade. Until you have Pro, your header and footer are controlled by your theme, not by Elementor. When you want a custom navigation menu design or a footer that matches your site’s look, you need Pro.
Elementor AI – What’s Actually New in 2025–2026
Most guides leave this part out. Elementor AI is now actually useful, not just a gimmick:
- Copilot: sits inside the editor and suggests the next section layout based on what you’ve already built. Doesn’t replace your judgment, but it’s handy when you’re stuck on structure.
- AI Text: generate headlines, button copy, full paragraphs. Adjusts tone, rewrites awkward phrasing, and translates content into other languages.
- AI Images: generate custom images, remove backgrounds, extend existing photos, swap compositions – all inside the Elementor editor without leaving for another tool.
- AI Code: Describe a hover effect or animation in plain English. The AI writes the CSS or custom JavaScript. Genuinely useful for non-developers who want a specific interaction.
- AI Site Planner: free tool, no Pro needed. Describe your business in plain text (or drop in a Zoom recording of a client brief), and it generates a full sitemap plus initial wireframe layouts for your key pages. Good starting point.
Elementor AI is a separate credit-based add-on; it’s not automatically included with Pro. Starter plans begin around $48/year. The Site Planner is free.
Plugins That Pair Well With Elementor
A few are worth knowing about:
Rank Math or Yoast SEO – handles your on-page SEO, meta titles, and schema markup. Essential regardless of what page builder you use.
WP Rocket – caching and CSS minification. This is probably the single biggest thing you can do for Elementor site speed. It compresses and caches the CSS files Elementor generates on the fly.
Smush or ShortPixel – image compression. Elementor sites get heavy when images aren’t optimized. Either plugin handles this automatically on upload.
Essential Addons for Elementor – adds 70+ extra widgets specifically built for Elementor. Worth installing if you find gaps in the default widget library.
Don’t go overboard. Every plugin adds HTTP requests and database queries. Keep your total plugin count reasonable – 15 to 20 active plugins is a manageable number for most sites.
Does Elementor Slow Down Your Site? (Real Answer)
Yes, it can. But “Elementor is slow” and “this poorly-configured Elementor site is slow” are two different things.
The issue is that Elementor generates CSS dynamically for every page. On poor hosting with no caching, those stylesheets are loaded fresh for every visitor request. That’s where the slowness comes from – not the builder itself.
What actually helps:
- Use Hello Theme (not a heavy multi-purpose theme)
- Enable caching – WP Rocket or LiteSpeed Cache both work well
- Compress images before uploading
- Enable Elementor’s built-in CSS optimization under Elementor → Settings → Experiments.
- Use fast, WordPress-optimized hosting.
On BigCloudy’s hosting , LiteSpeed caching works at the server level – it catches requests before PHP even runs. That’s a different tier of performance compared to standard sh
A well-optimized Elementor site loads in under 2 seconds. A neglected one takes 5 to 7. The gap is almost entirely hosting and caching, not the builder.
Publishing and Managing Your Site
When you’re done building a page, click Publish in the bottom-left corner of the Elementor editor. First save takes a few seconds.
For ongoing management:
- Use Elementor’s Revision History (History icon at the bottom of the sidebar) to undo any changes. It logs every action: creating sections, editing text, and changing colors. If you mess something up and save by accident, you can roll back.
- Set up regular backups using UpdraftPlus or BackupBuddy. Store copies both in cloud storage and locally. Hosting-level backups exist, but having your own is always smarter.
- Keep WordPress, Elementor, and all plugins updated. Elementor releases updates frequently; some include performance improvements, while others patch security issues. Don’t leave updates sitting for weeks.
- An SSL certificate is non-negotiable. Most hosts include free SSL via Let’s Encrypt. If yours doesn’t, sort this out before you launch – browsers now flag HTTP sites as “Not Secure”.
Build Your WordPress Website Now
Start with the free version. Build one complete page before deciding whether Pro is worth it. Most people don’t need Pro on day one.
The practical sequence:
- Get WordPress hosting and install WordPress
- Install Hello Theme as your base
- Install Elementor from the plugin directory (free)
- Open the template library and find a layout close to your vision
- Replace placeholder content with yours
- Publish – and iterate from there
If you find yourself wanting to redesign the header, build a pop-up form, or design custom WooCommerce product pages – that’s when Pro makes sense. Not before. WordPress performance guide goes into greater depth on optimization if your Elementor site needs a speed tune-up. And if you’re weighing Elementor against other builders, the Divi vs Elementor breakdown is worth reading before you commit.
FAQs
The core plugin is free and stays free – install it directly from WordPress.org. You get 40+ widgets, 100+ templates, and the full drag-and-drop editor. Elementor Pro starts at roughly $59/year for one site and adds the Theme Builder, Popup Builder, Form Builder, and advanced widgets.
Hello Theme, officially made by Elementor’s team. It’s intentionally minimal – no built-in styling, no conflicts, loads fast. Astra is a solid second choice if you want a bit more out-of-the-box flexibility.
It adds CSS overhead, yes. But the slowness people attribute to Elementor is usually due to caching or hosting issues. Good hosting, like BigCloudy, WP Rocket, and optimized images, equals a fast Elementor site. The builder isn’t the bottleneck.
It’s Elementor’s AI assistant built into the editor. As you design a page, it suggests the layout for the next section. It can also generate text, images, code, and containers from plain-text prompts – without leaving Elementor.
Yes, with Elementor Pro’s WooCommerce Builder. You get full control over product pages, category archives, and checkout layouts. WooCommerce needs to be installed separately – it’s free.
The Essential plan covers one site. Advanced covers three. Expert covers up to 25. Agency covers up to 1,000. The free version has no site limit.
No. That’s the whole point. Most people figure out the basics within an hour. Templates shortcut the design process further. Elementor AI can even write copy and generate section layouts if you get stuck on content.
Absolutely. Elementor works page by page – you’re not locked in across your whole site. Use it on the pages where design matters most and leave simpler pages in Gutenberg. They coexist fine.
